Description
Black and white 10″ x 14″ ad that guarantees that the “Firestone De Luxe Champion Tires Stay Safer Longer”. Below a drawing of a chemist working on his product is the headline “Here are the reasons why?” They claim that the Firestone tires are made with the same patented and exclusive construction that were used for the prewar Firestone tires. They claim that Safti-Lock Cords, Gum-Dipping and Safti-Sured Construction has made the body so strong that it can be recapped again and again. Not the kind of warranty that would sell tires today. They are pushing their famous Gear-Grip Tread, Duplex Construction and Vitamic Rubber as reasons why you should consider this tire. They advertise themselves as being Pioneers and Pacemakers in Synthetic Rubber because in 1933 they produced the first Synthetic Rubber airplane tire, in 1931 the first Synthetic Rubber Passenger Car Tires, in 1940 the first Factory Production of Synthetic Tires, in 1942 the first Synthetic Rubber from a Government Owned Plant and in 1943 they produced the first Synthetic Rubber from Grain Alcohol.
Source: June 19, 1944 Life magazine.
