Description
Full color 9 1/2″ x 13 1/2″ ad for their Tires and other products that allow them to claim to have “Leadership”. The headline says that “Extra Values give you Extra Safety” and the ad shows a magnifying glass allowing you to see clearly that “The Firestone Tread is designed with angles and projections to give the maximum traction and non-skid. The brakes can stop the wheels, but the tires must stop the car”. The text talks about the Firestone Gum-Dipped Non-Skid Tires being able to outperform other tires and explains that this is due to the Gum-Dipping and the Two Extra Gum-Dipped Cord Plies under the Tread. Pictured in the ad are other products, such as batteries, spark plugs and anti-freeze, that you should consider when you are having your tires changed at you Firestone dealer.
Source: January 7, 1933 Saturday Evening Post.
