Description
Full color 9 1/2″ x 13 1/2″ ad for their Laundry Detergent with the Heavy Duty Formula. There is a picture of a lady who is wearing a white dress that has just been washed with Fab. Her two little girls are beaming at her and holding the box of Fab while the headline claims that you can “Now…Feel like a Bride with your Wedding White Fab wash”. The text talks about having Durabrite in the detergent and claims that “New Fab lifts out the yellow and grey tinge, then washes in a pure, pure white”. This ad contains a coupon for 8 cents off of a purchase of 2 regular, 1 Giant or 1 King-Size box of new Fab.
Source: March 27, 1964 Life magazine.
