Description
Full color 7 1/2″ x 10 3/4″ ad that calls attention to the fact that some of their outboard motors in 1955 were equipped with Electric Starting. There is a picture of a grandfather and his young grandson sitting in the highly-polished wooden boat of the grandfather. The older man’s face has a proud smile on it as the young boy places his finger on the button that would activate the starter on the grandfather’s new Evinrude. The caption says “Let’s go – just touch the button!” and the headline offers a “‘Soft Touch’ for worlds of fun!”. The ad gives some information and pricing for the different models available that year including the Electric Big Twin Aquasonic 25 h.p. for $525, the Big Twin Aquasonic 25 h.p. for $430, the Fastwin Twin Aquasonic 15 h.p. for $347, the Fleetwin Aquasonic 7 1/2 h.p. for $235 and the Lightwin with Fisherman Drive 3 h.p. for $145.
Source: April 1955 Outdoor Life.
