Description
Three color 10″ x 14″ ad for the “World’s only Razor with Automatic Blade Changer”. There is a picture of a man whose face is all lathered up for a shaving and he is using the Automatic Blade Changer to insert a new, sharp blade into his razor. The headline says “For Smoothest, Fastest, Safest Shaves – give Dad a Gift that’s sure to ‘Click’ – for Father’s Day!”. The text claims that this razor “Ends 4 Biggest Shaving Nuisances!” and lists them as 1) “Fingers never touch the blade”, 2) “Nothing to take apart”, 3) “No time wasted” and 4) “Less irritation” and lists a special price of $1.25 for the razor and 20 blades. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: June 14, 1948 Life magazine.