Description
Full color 9 1/2″ x 13 1/2″ ad for Lustre-Creme Shampoo. The ad has a picture of the actress dressed for a formal evening with a white mink tossed over her shoulder and the caption mentions her movie, Dangerous When Wet. The ad claims that Esther is one of the majority of top Hollywood stars that are now using Lustre-Creme, in fact, they claim that “For the Most Beautiful Hair in the World, 4 out of 5 top Hollywood Stars use Lustre-Creme Shampoo“. There are three smaller pictures of this actress working on her hair with the captions providing tips and claims about it’s effectiveness. One of the containers is shown in the ad and mention is made of the prices ranging from 27 cents to $2. It also mentions their new Lotion Foam, available from 30 cents to $1.00.
Source: July 27, 1953 Life magazine.
