Description
Black and white 9 1/2″ x 13″ ad that offers you “Now – Low-Cost Living Insurance for Millions of American Families”. The ad has a picture of a Father, Mother and a boy and a girl who are sitting around a campfire on a campout night. The Father is closest to the fire and he has something he is cooking while his wife sits behind him possibly reading a book. Their female child is sitting enjoying the fun while the boy is standing with a guitar strumming the chords and smiling. The ad says that “Equitable has designed a wonderful new “economy-size” insurance package for you and your family. Now’s the time to buy the protection you want and need – at new low cost”. It says in the ad that “It’s an economy-size package” and that it has “New Flexibility”.
Source: September 20, 1954 Life magazine.
