Description
Full color 9 1/2″ x 14″ ad for this cigarette with the King-Size Filter. The ad has a colorful picture of a couple standing together talking about their cigarettes. The lady is holding up two cigarettes so the difference in their lengths is obvious and she is saying to the man “You don’t cut down on your smoking…the Big Duke filter does it for you”. The ad talks about it being the “lowest in tars” and about it being “today’s most discussed cigarette”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: January 23, 1960 Saturday Evening Post.
