Description
Black and white 9 1/2″ x 13″ ad that is for Drene Shampoo. The ad features two views of the same woman in the same picture. The top picture is somewhat unclear and, it says, “Now…don’t “Just Wash” your hair…” and, next to it, are the words “Condition it with Drene Shampoo“. Below the “fuzzy” picture it has a very attractive-looking view of this same lady, very self-sufficient looking as the headline at the bottom of the page says that “Only Drene has this Conditioning Action for All types of hair!”. The text in this ad says that “The sure way to Natural Sheen – Natural Softness! Expect a surprise when you see how naturally lovely your hair looks…after you condition it with clear, liquid Drene Shampoo. For sparkling Drene, unlike heavy, slow-to-lather soap or cream shampoos, never, never hides the beauty of your hair under a dulling film! You see, this marvelous Drene with Conditioning Action does far more than “just wash” your hair! Instantly, it forms rich billows of fragrant, thorough-cleansing lather that actually conditions as it cleanses…conditions your hair to its loveliest natural sheen and softness – leaves it so wonderfully easy to manage! Today – get Drene and see how excitingly lovely your hair can look when it’s beauty-conditioned by Drene. Remember, only a liquid shampoo like Drene can leave your hair so glossy, so soft, yet so manageable. And Drene is the only shampoo with this Conditioning Action…for all types of hair”.
Source: April 1951 Woman’s Home Companion.
