Description
Full color 7 3/4″ x 11″ ad for their Pink Dishwashing Detergent. Under the headline “New Dishwashing Detergent” is the claim “Now so much milder to hands! Looks like a Lotion (it’s pink)” and a picture of pink crystals flowing from a box of Dreft into the hands of a lady who is holding a spotless glass over her sink filled with suds. The text alternates between talking about how well it dissolves grease to how wonderful the suds feel on your hands.
Source: June 1956 Good Housekeeping.