Description
Full color 9 1/2″ x 13″ ad for their Dishwashing Detergent. The ad has a picture of a lady doing the dishes in her kitchen and having a conversation with herself. At first she is admiring how clean her glasses and plates are as she says “Dreft cleans dishes to beat the band! (All the grease-cutting power of the best-known washday detergents)” but then she looks at her hands and decides “But it’s oh! so Safe for lovely hands! (A miracle detergent completely free of harsh ingredients!)”. The text highlights the facts that it is “Wonderfully safe!”, that it is “Wonderfully efficient!” and has “No harsh ingredients of any kind!” before urging you to “Get new, milder Dreft“.
Source: September 1952 McCall’s.
