Description
Dodge Polara – Full color 10″ x 12 1/2″ ad for their White Hat Special with a photo of a Light-blue four-door Polara sitting on a black background. The ad headline asks “What’s a Dodge White Hat Special” and the ad text works on the answer. They explain that they start with a Polara and add the options that most people want. Next they cut the price and give it a name and there are several photos that show some of the options that will be added.
Source: February 8, 1969 Saturday Evening Post.
