Description
Full color 10″ x 13 1/2″ ad that lets us know that a wide variety of people are now drinking Diet-Rite Cola which they call “America’s no. 1 low-calorie cola”. In the top half of the page are pictures of a young lady sitting with a book and her Diet-Rite, an older lady standing near a fence with her Diet-Rite as a horse farm spreads out behind her, a man in a hardhat at a construction site holding rolled up blueprints and a bottle of Diet-Rite and young girl sitting on bales of hay stroking the head of a lamb while not dropping her bottle of Diet-Rite. The headline asks “Who’s drinking all that Diet-Rite Cola?” and gives the obvious answer “Everybody!”. There is also a picture of a six-pack that contains filled bottles, but not for long.
Source: July 2, 1965 Life magazine.
