Description
Black and white 9 3/4″ x 13 1/2″ ad that is for Dial Hand Soap. This ad has a picture of a very satisfied older man who is bathing himself in the shower and is having a very good time doing it. The ad headline has him saying or thinking “Don’t kid yourself” before getting into the rest of the ad. It says that “Everyone has to worry about perspiration odor. And that’s where Dial comes in. The AT-7 in Dial gets rid of skin bacteria that cause odor. Keeps you fresh all day. Dial – the soap for people who like people”.
Source: December 3, 1963 Look magazine.
