Description
De Soto – Full color 10″ x 14″ ad that brings our attention to the new DeSoto Automatic. There is a picture, through the front windshield, of a lady driving her DeSoto with blue interior all by herself. The headline says “A beauty? You don’t know the half of it till you drive this DeSoto Automatic“. The check marks on the side of the ad call attention to the New selection of rich interiors…new smart instrument panel…to the new automatic drive. No clutch. Smooth, silent, swift getaway..to the new power: FireDome V-8 stepped up to a mighty 170 h.p.…and to the new level ride: stability on curves…cuts tire squeal on corners.. At the bottom of the page is a picture of an older man driving his Two-Tone Blue DeSoto Two-Door away from an ivy covered building where a young couple are sitting on the steps sharing a book and staring at the car that is just leaving.
Source: February 22, 1954 Life magazine.
