Description
De Soto – Black and white 9 1/2″ x 13 1/2″ ad for the 1940 De Soto. This ad, which has a picture of a 1940 De Soto 2-Two-Door parked in front of, what looks like a hotel or something similar, because there is a man by the back of the car that has unloaded quite a few pieces of luggage from the car. The ad headline asks of the “1936-’37-’38 Car Owners! Have you ever had any of these EXPERIENCES?”. It then shows four boxes with a spot to check if you have had experience with it. “Does Shifting Gears Ever Embarass You When 3 Ride In Front? * Do You Have To Remove the Luggage to Get to the ‘Spare’? * Have You Ever Needed More Light For Safe Driving? * Did You Ever Catch Cold from a ‘Drafty’ Door?. We’re not saying that your present car isn’t a good car. But – if you answer ‘yes’ to one or more of the questions that you have just read – you owe it to yourself to see and drive the 1940 De Soto. There is a banner in the photo of the car in the parking lot saying that you could pay “Prices $20 to $48 Kiwer Than Last Year”. The headline at the bottom of the page claims that the “1940 De Soto has 39 Vital New Features that You Aren’t Enjoying Now!”. You would have to get this ad to read more of what they were.
Source: March 11, 1940 Life magazine.
