Description
Full color 9 1/2″ x 13 1/2″ ad for their Powdered Laundry Soap. The headline in the ad compares the lady in the picture to this detergent when it says that “Somebody had to break the rules”. The attractive lady is wearing a mini skirt with white stockings and holding a box if their new Detergent behind her back. The text talks about the first mini skirt being worn on Fifth Avenue by a lady who broke the rules. Then it talks about Dash breaking the rules to give you a cleaner wash. The ad has a chart with three rules that are “X’d” out and replaced with the new rules that Dash has brought into play. Their rules allow for a reduced amount of powder being used in each load, fewer suds so it will rinse cleaner and that it is only for laundry and only for automatics. It ends by making the claim that “Dash cleans cleaner than any powder made for all automatics”.
Source: July 1967 McCall’s.
