Description
Full color 9 1/2″ x 13″ ad that tries to convince you how important it is to use Crisco to get the best out of any product that you use. The headline claims that “Crisco makes this Betty Crocker Golden Date Cake lighter, richer!” and has a picture of this cake, minus a few slices, to make its point. There is a recipe for this product filled with careful instructions and the caption says that “It’s delicious! Different! And oh, so easy to make with new easier-blending, creamier Crisco!”. The rest of the text discusses what makes Crisco the best shortening to use and urges you to use it to see for yourself.
Source: September 1952 McCall’s.
