Description
Full color 10″ x 13 1/2″ ad for their Toothpaste with Fluoristan. The headline calls it “Triumph Over Tooth Decay” and claims that Crest “strengthens teeth themselves. You brush Crest on…it builds strength in…and locks decay out”. This ad, which is a larger version of another ad on this page, talks about towns that used Fluoride in their water and had little problem with tooth decay and scientists finally found how to put Fluoride, in the form of Fluoristan, into toothpaste. Tests have shown that Crest, with Fluoristan, will help prevent tooth decay.
Source: July 9, 1956 October 1, 1956 Life magazine.
