Description
Black and white 7 1/4″ x 10 1/2″ ad that shows a can of their 8 oz. can of Malt Liquor sitting next to one of their new 12 oz. cans and a man’s hand holding his fingers apart by the extra amount of product you will get. The ad headline asks you “4 more ounces doesn’t seem like much difference, does it?” as the man’s fingers stretch apart further than the new can is larger than the old can.
Source: July 1964 Playboy.
