Description
Full color 9 3/4″ x 13 3/4″ ad for Make-Up by Coty. This ad has a drawing of a young lady, smiling as she looks skyward, staring through layers of a rainbow of colors as the ad calls it a “Match-Made for Flattery”. The text tells us that “You’ve seen your complexion bloom into new loveliness through the magic of “Air-Spun” Face Powder – the powder that is buffed and smoothed by air at cyclone speed. Now, have a complete “Air-Spun” complexion! Wear “Air-Spun” Rouge and “Sub-Deb” Lipstick in shades co-ordinated with your Coty Powder. You’ll find the tints blend with radiant harmony. Even the textures merge silkily. Wear all three for a ‘matchmaking’ complexion!”. The bottom headline says “The Complete ‘Air-Spun’ Make-Up by Coty“ and, at the very bottom of the ad you can see samples of lipstick, rouge and “Air-Spun” Face Powder.
Source: May 20, 1940 Life magazine.
