Description
Full color 9 1/2″ x 13 1/2″ ad that is for Continental Airlines, The proud bird with the golden tail. The ad headline says to “Discover the Continental States of America” and it has a map of the United States with only nine states being shown in their Growing With Pride synopsis. The ad says that “If you’ve never heard of the C.S.A., there’s nothing wrong with your geography. Our country is brand new and, in fact, it’s not really real. We just invented it – to show you where our Proud Birds go – and, more important, to show how Continental Airlines is different. The difference is pride. The pride our people have in their airline is almost patriotic! You feel their pride in everything they do for you, and you feel good. Comfortable. Confident. The key to all this is found in the motto of the C.S.A., “Semper cum superbia,” which tells you how we do things…Always with pride”. Though the C.S.A. isn’t really real, our pride is: It’s worth discovering. In the Continental States of America, come travel with us and feel the difference pride makes. Continental or, better yet, your travel agent can arrange it. He’s an expert on unusual new places, including this one. Please call”.
Source: April 21, 1967 Life magazine.
