Description
Black and white 5 1/4″ x 13 1/2″ ad for the Colgate Ribbon Dental Cream. This ad is a six-frame set of pictures that starts out with a sailor taking a lady on a buggy ride and she seems less impressed with him than you would have thought. They have stopped the ride and she is abruptly getting out saying “Thanks for the Buggy Ride”. He grasps her arm and replies “Now lookit, Sugar! You can’t open fire on a guy just because he tries for a little kiss”. In the second picture she has calmed down ahd the two of them are talking. He says “Anyway, if I’m bein’ washed out, I got a right to know why”. She replies “But Buck honey, a girl just can’t tell a fellow to set a course for his dentist’s – for a thorough breath overhaul”. In the third picture, it says that Buck sees his dentist who is telling him “To get rid of bad breath, I recommend Colgate Dental Cream! For scientiic tests prove that in 7 out of 10 cases, Colgate’s stops oral bad breath instantly”. Picture four shows the dentist continuing on. “Colgate’s active penetrating foam gets into hidden crevices between teeth – helps clean out decaying food particles – stop stagnant saliva odors – remove the cause of much bad breath”. In the fifth picture he is back with his girl friend who seems to be opening up to him. “Got everything shipshape for you this trip, honey – including Gunner Buck himself!”. She happily replies “Coming aboard Sailor – all set to have the preacher sign me up as mate on this buggy ride”. The last picture just shows Buck saying “Colgate’s sure does a job of cleaning and polishing teeth too”.
Source: June 19, 1944 Life magazine.
