Description
Black and white 5″ x 13 1/2″ ad for Colgate Ribbon Dental Cream. This is a product for which it can be said that “Brushing Teeth Right After Eating with Colgate Dental Cream Stops Bad Breath and Stops Decay Best!”. They say that “Colgate Dental Cream instantly stops Bad Breath in 7 out of 10 cases that originate in the Mouth!”. There are two pictures of smiling people who are offering their opinions. First there is a lady who says that “Colgate Dental Cream makes your mouth feel cleaner longer” and below this is a young lady who is smiling just as much as the older lady and she says “And the Colgate way stops tooth decay best”. This ad has a box just below the drawn in box that says that “No other Toothpaste of any kind whatsoever offers such conclusive proof!”. That was a claim that you don’t find repeated any more.
Source: August 11, 1952 Life magazine.
