Description
Black and white 5″ x 14″ ad for their Ribbon Dental Cream. This is another one of their popular Story ads that tells how another unhappy person’s life was changed by switching to Colgate. This time it is Julie, a very sad lady in the Navy. In the top picture she is in her uniform sitting with her chin in her hands and saying that “Nobody writes to ME!”. She turns to her roommate and says that “even her boyfriends have let me down” and wonders if she may have bad breath. Her roommate, trying to increase the distance between Julie and herself, tells her that she is beginning to think straight and next time she is on liberty she should see her dentist. Her dentist stands fanning the space between Julie and himself with his instruments and suggests that she use Colgate to tackle that bad-breath problem. Later, as the letters begin to pile into Julie, Julie thanks her roommate for setting her straight and credits Colgate for making her teeth sparkle and her breath fresh.
Source: May 8, 1944 Life magazine.
