Description
Full color 9 1/2″ x 13 1/2″ ad that tells you that, when you are camping, Coleman products will be taking care of you Morning, Noon and Night. There is a picture of a peaceful looking mother and the caption says that “She may think she doesn’t like camping but…She’ll love a Coleman Holiday”. Other pictures in the ad show the rest of the family, Father and her children, taking care of themselves by cooking on the camp stove, feeding themselves from the large cooler and the jug, playing with the tent as a home base and settling down for the night in their comfortable sleeping bags. The text talks about Coleman Holiday Packages completely set up by a Coleman representative and costing $4 a day per person with 9-day, 1,000-mile holidays costing under $125. Sounds like it is time to make a phone call.
Source: June 2, 1967 Life magazine.
