Description
Full color 9 1/2″ x 13 1/2″ ad for bottles of Coca-Cola. This ad has a drawing of a fighting man who has returned home from battle and he is on the couch playing with his young child as his wife is sitting on the floor smiling as she has her hand out to touch him and, waiting for them, is a platter containing two bottles of Coca-Cola. The headline for the ad says that it is a “Christmas together…Have a Coca-Cola…welcoming a fighting man home from the wars”. The words in the text say that it is a “Time of all times. Home at last…to wife, to child and to family. With Christmas in the air and the tree lighted brightly. All the dreams of a lifetime rolled into one moment. A home-like, truly American moment where the old familiar phrase “Have a Coke” adds the final refreshing touch. Coca-Cola belongs to just such a time of friendly, warm family feeling. That’s why you find it in homes, big and small across the nation…the drink that adds life and sparkle to living. A happy moment is an occasion for Coke – and the happy American custom, the pause that refreshes“.
Source: December 17, 1945 Life magazine.
