Description
Chevrolet Pickups – Full color 9 1/2″ x 13 1/2″ ad for their Job Tamers. The ad has a picture of a Red Chevrolet Half-Ton Fleetside Pickup with a white top parked at a construction site with several men going over blueprints next to it. The headline claims you will get “More Pickup for the Price!” and claims they have “…features that do more work per day, more work per dollar!”. The three points that the ad deals with are that the “Exclusive ride saves wear and tear”, that it has “The right engine for lowest costs” and that they are “Built to stay on the job”. Information to support these claims are given in the ad.
Source: February 16, 1968 Life magazine.
