Description
Chevrolet Pickups – Full color 9 1/2″ x 13 1/2″ ad with the intention to convince you that “A Chevy pickup is built to do more, day in, day out, day off!”. There is a picture of a Gold Chevy Pickup parked on an uphill driveway as a Yellow Chevy Pickup drives by on the road below it.The one in the driveway is loaded with bushes and plants and the man who drove it in is unloading them and working on planting them. The text tells us that “Of all the popular pickups, only Chevy Fleetside has full double-walls of steel in the strong box.” It continues on mentioning other features of value and there is a picture of a Yellow Chevy Pickup with an oversize camper bolted to the bed.
Source: April 11, 1969 Life magazine.
