Description
Chevrolet Pickup – Full color 9 1/2″ x 12 1/2″ ad for the Truck that is good enough to go anywhere. The ad has a picture of a man driving his sturdy Red Chevrolet Pickup slowly through the hills and valleys of a dump. The ad headline asks “What’s a nice truck like you doing in a place like this?” and says “Here’s the 1967 Chevrolet with improvements by the dozen and a sprightly look”. The text talks about the “dashing lines” that this truck has then talks about the sturdy construction that will keep it running for a long time. The ad claims that “The ’67 Chevy pickup may look like a dude, but it’s a roughneck underneath”
Source: November 1, 1966 Look magazine & November 5, 1966 Saturday Evening Post.
