Description
Full color 9 3/4″x 13″ ad with a picture of a man seemingly hiding behind a row of Chesterfield King Cigarettes with one lit, supposedly the one taken from the fence. The text that is next to him says “If you can smoke for pleasure and not just from habit, smoke the cigarette that really satisfies”. The big headline says that “21 Great Tobaccos make 20 Wonderful Smokes” and it goes from there what “Pleasure” really is. It says that “Pleasure’s True – Twenty-one great tobaccos – vintage tobaccos – are grown milk, aged mild, blended mild – not filtered mild in a Chesterfield King“. Then it is “Pleasure’s Long – Nothing satisfies like the great taste of great tobaccos blended mmild. And you get King-size flavor in the long, long length of the King”. And last we have the “Pleasure’s Filter Free – The goodness of 21 great tobaccos is not lost in a filter – all the flavor gets home to you. Enjoy the true satisfaction of this true cigarette”. They also say that “The same great tobaccos are in both Chesterfield and Chesterfield King. They satisfy!”.
Source: November 3, 1961 Life magazine.
