Description
Full color 10″ x 13″ ad shows a smiling man holding up two cigarettes of different lengths and holding his thumb and forefinger about the same distance apart. The ad headline says that the Chesterfield 101 is “A silly millimeter longer than the 100’s. It isn’t much. But wait ’til you taste it”. It then finishes by saying that “It’s one better”.
Source: April 19, 1968 & June 14, 1968 Life magazine.