Description
Full color 7 3/4″ x 10 3/4″ ad for the New, Blue detergent from Procter & Gamble. There is a picture of a lady in a red dress with a flower in her hair pouring an unmeasured amount of this product through her fingers and into the washing machine. The ad calls it the “First and Only Washday Detergent of its Kind” and actually spends a portion of the ad trying to convince the reader that the “Magic Blue granules make Instant White Suds”. After talking about how the “sky-blue granules ‘pop’ into peppy white suds” the ad also promises that this product “Works like Blue Magic for Dishes, too”.
Source: August 1953 Good Housekeeping.
