Description
Full color 7 3/4″ x 11″ ad for their Blue Cheer Laundry Detergent. There is a picture of a mother kneeling by a sunny window to examine just how clean and white the Cheer that is sitting on top of the washing machine behind her has actually gotten her young daughter’s dress. The headline answers by saying that the “‘Window Test’ proves Blue Cheer washes so white you can see the difference!”. The text claims that “only Cheer has the Blue-Magic whitener!” and urges you to take your laundry to a window and determine just how white your whites really are, before and after switching to Cheer. It also claims that this product has been designed with Automatic Washing Machines in mind.
Source: June 1956 Good Housekeeping.
