Description
Full color 7 3/4″ x 10 3/4″ ad for their Blue Laundry Detergent. There is a lady in a red dress smiling as she holds up a stack of white, folded towels that are so white and bright that they seem to generate their own light. The ad claims this is “The only suds with Blue-Magic Whitener…washes clothes so clean, so white You Don’t Need Bluing or Bleach”. They claim that it’s the “First and only washday detergent of its kind!” and the text continues with its efforts to convince you that Bluing and Bleaching are no longer necessary. They also claim that Cheer is “Great for both automatic and conventional washers”.
Source: July 1954 Good Housekeeping.
