Description
Full color 9 1/2″ x 13 1/2″ ad for their Unsweetened Evaporated Milk with a Valentine’s Day tie-in. There is a picture of a very cute little girl who is sitting at her school desk which is covered with layers of Valentine cards as the headline states the obvious that “She’s the 5th Grade’s heartthrob” before conjecturing “must be she ‘EATS’ her milk, too!”. The text talks about how all eyes are on her when the Valentine Box is opened and discusses how the vivacity and charm that this little girl possesses comes more from the pure, wholesome Carnation Milk that her mother provides her with. It talks more about the value of this product and gives a recipe for a Soft Custard Sauce that is from the “big, illustrated book of menus and recipes” that Carnation would supply you with.
Source: February 8, 1943 Life magazine.
