Description
Three color 9 3/4″ x 13″ ad for Carlton Flavor-Filter Cigarettes. The ad has a picture of the pack at the top of the ad. It has a lot of writing on the side and, underneath the ad, it says Look again”. When you do, the writing says Analysis of the smoke of samples of Carlton cigarettes are made periodically by an independent research laboratory. Analysis during the most recent test period prior to the manufacturer of the cigarettes in this package averaged:” and it gives some numbers. Further down the text says “This is Carlton, the unusual new cigarette from The American Tobacco Company. Everything about Carlton is selected and crafted to produce this one result: A cigarette that is low in “tar” and nicotine – yet high in smoking pleasure. Carlton is so low in “tar” and nicotine that we print test results on all packs, on all cartons. Carlton has a distinctive blend, high density paper, precision air vents and a new “flavor filter” with activated charcoal which actually enriches the taste. We believe you’ll want to try Carlton. We also believe you’ll find it a new and pleasurable smoking experience. Carlton – lightest smoke of all. See for yourself”.
Source: October 2, 1964 Life magazine.
