Description
Full color 10″ x 14″ ad for their Red Cap Ale. The picture shows an empty bottle of this ale, label facing the reader, a filled glass, the bottle cap from the bottle and, hanging on the wall, is a red cap. The ad headline asks “Why go through life half pleased?” and the rest of the text answers the question. It figures that if you haven’t been introduced to “Carling’s Red Cap Ale, then you are only half-pleased with your drink.
Source: October 18, 1948 Life magazine.