Description
Full color 9 1/2″ x 13″ ad for their Black Label Beer. There is a picture of several kinds of cheese and slices of bread scattered around an uncapped bottle of Carling Black Label Beer and a mug filled to the top with beer and foam. The headline offers “More flavor in your life…” and the text talks about the simple things in life like “the pungent aroma of ripe cheese” and “the crusty taste of fresh-baked bread and the bright, rich flavor of a premium beer.” The premium beer that they had in mind is Carling Black Label which can be purchased at the popular local price. They talk about the century of experience that goes into the brewing of this product which can be yours with the call of “Mabel, Black Label”.
Source: April 2, 1965 Life magazine.
