Description
Full color 10″ x 13 3/4″ ad that touts Canadian Lord Calvert whisky. The ad headline states that “Canadian Lord Calvert is the great Canadian Whisky with the funny price” and that has got to get your wondering. The ad shows a picture of a nearly full bottle of this product sitting in the background and, in the very front, sits a glass of the product with a very large ice cube in it. The ad text tells us that “This is one of the best whiskies ever made in Canada. Yet it’s priced at about $1 less than you’d expect. Odd. But explainable. We’re bringing Canadian Lord Calvert across the border in barrels and bottling it in the U.S.A. This way we save enough money in taxes and freight to shave about a dollar off the price of every fifth. The whisky itself is incomparable. There’s never been one like it. We own five great old distilleries in Canada…all the way from British Columbia to Quebec. And every one of them got in on the act of making Canadian Lord Calvert. This is a very serious Canadian whisky. Only the price is funny”.
Source: October 2, 1964 Life magazine.
