Description
Full color 10″ x 13 1/2″ ad for Canadian Lord Calvert in which they call it “The Canadian Horatio Alger”. This ad has a photo of a partially filled bottle of this fine product and a glass that has been filled with some of what is missing from the bottle. The ad text explains that “Three years ago when we came on the scene, we were like those ambitions young men you’ve read about. A lot of pluck. And nowhere to go but up. True, we had a taste as great as any of Canada’s great. (That’s understandable. We’ve been making fine Canadian whisky for Canadians for years.) Plus we had a reasonable price. (Canadian Lord Calvert is bottled here. If we bottled it in Canada, where we make it, we’d have to charge about $1 more a fifth.) So look what’s happened. More and more whisky drinkers are forsaking their old favorites. And imported Canadian Lord Calvert is starting to go from rags to riches. Maybe because of our taste. Maybe because of our price. Maybe because people still like a deserving young fellow to get ahead”.
Source: April 14, 1967 Life magazine.
