Description
Full color 9 3/4″ x 14″ ad for their Canadian Club Blended Canadian Whisky – Made by Hiram Walker. This ad has four pictures with five bits of text explaining what is going on. In the first picture it shows several men working on hanging decorations up and the text says “I stepped backstage just before Coronation Curtain Time! Trappings of royal splendor are ready to make London the world’s most colorful city on Coronation Day. I helped set the stage. When a shopkeeper said, ‘Give us a hand, Yank,’ I pitched in, writes Sam Broadwater, an American friend of Canadian Club. ‘Multiply this shopfront by thousands and you begin to see how London will look June 2″. In the second picture, we see several men getting adorned in Military uniforms as the text says, “‘It took an hour – I timed it – for those Corporals to don their Royal Household Cavalry uniforms for a Coronation rehearsal. One a member of the Blues, the other of the Life Guards, they wear the battle-dress of their 17th Century forebears”. In picture Number 3, we see a man getting fitted with a large hat, a very large hat. “‘I felt topheavy in the towering bearskin cap worn by the Coldstream Scots, Irish, Welsh and Grenadier Regiments of the Brigade of Guards. Michael Siberston, whose grandfather made bearskins for 19th century European armies, gave me a fitting. He made 3,000 of these headdresses for the Coronation”. In the fourth picture, we see two men sitting in a pub, sharing a bottle of Canadian Club whisky. “London is a man’s town and a London pub, like the famous Antelope, is every man’s club. An honored member of the Antelope, I discovered is Canadian Club“.
Source: June 1, 1953 Life magazine.
