Description
Full color 9 1/2″ x 13″ ad that shows another of the ways that Campbell’s tries to make their product better for you. The picture in the ad shows a group of men in white coats sitting around a table with bowls of a product in front of them. The picture shows that the room is illuminated with a red light and the text explains that eating under a red light minimizes the effect of how good the food looks to influence how well it tastes. The text goes on to explain more methods that are used to make the testing as impartial as possible so that when the food comes to you, it does taste as good as they can get it.
Source: February 25, 1964 Look magazine.
