Description
Full color 9 1/” x 14″ ad for the fact that some of the Campbell’s Soups were thought to be acceptable for food for babies. The top of the ad calls this a “Red Letter Day” and says that “Now he’s old enough to have a bowl of Campbell’s Soup with the family”. There is a picture of a small child sitting in his high chair while holding a metal spoon in his mouth as he is smiling and looking up at Mother. Sitting in front of him is a LARGE bowl of Campbell’s Vegetable Beef Soup. It seems that if they were going to feed the child all of that, he would probably explode. Below the picture of the child the ad says that you should “Start Baby with these:”. It then lists the eleven soups that were supposed to be applicable for a young child to eat. There was Tomato, Vegetable, Vegetable Beef, Vegetarian Vegetable, Cream of Asparagus, Chicken with Rice, Chicken Noodle, Cream of Celery, Green Pea, Scotch Broth and Beef Noodle. The ad says that “Talk about Big Moments! Only a year old, yet Doctor says Baby already needs “growing-up” food. When this happens to your baby, choose the food millions of mothers have chosen for years – Campbell’s Soups, a food they know is good”.
Source: 1952 Life magazine.
