Description
Full color 9 1/2″ x 12 1/2″ wartime ad for the cigarette that is First in the Service. The ad has a picture of a large group of Infantryman, standing at attention. There is a sample of the Expert Infantryman Badge which, according to the ad, is presented to the soldiers typified by Johnny Doughboy. The ad headline over the picture of soldiers claims that “They’ve got what it takes!”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view. There is a little bit of dirt and faint fingerprints along the white of this ad.
Source: July 24, 1944 Life magazine.
