Description
Full color 9 3/4″ x 12″ ad that is for Camel Lights and it stars Joe Camel. In this ad it has a drawing of Joe Camel, dressed up in a suit and standing out with the bright lights of the city behind him, reaching out and offering you, the reader, a Camel Light cigarette. The ad is describing him as a “Smooth Character”.
Source: July 1990 Life magazine.
