Description
Full color 9 3/4″ x 13 1/2″ ad that is for Calvert Extra Blended Whiskey. This ad starts off with a question, “What should Soft Whiskey be?” and then gives a couple of descriptions. “According to the dictionary definition of soft, Soft Whiskey should be a whiskey having a soothing or quietly agreeable taste; lacking harshness or coarseness; affecting the senses in a gentle or pleasant manner. It is.”. And then, to end the ad in a very fashionable way, it shows a bottle of Calvert Extra Blended Whiskey standing front of the label forward, there in the darkness.
Source: December 3, 1963 Look magazine.
