Description
Three color 5 1/4″ x 13 3/4″ ad for Calox Tooth Powder. This ad claims that it was the “Calox Movie Quiz No. 12″ and it has a photo of a movie starlet, smiling as she wears a dark set of googles, and it says that she is as “Charming as her Calox Smile…Who Is She? Star of ‘No, No, Nanette'”. There are three clues given by Douglas Churchill which are “1. Who was England’s No. 1 movie star before Hollywood lured her to America. 2. Who captured America’s heart in ‘Nurse Edith Cavell?’ 3. Who, like so many other stars, uses Calox for that ‘Hollywood Sparkle’?”. At the bottom of the ad there is the test to “Try This Finger-Nail Test – Prove Calox Polishes Safely”. It goes “A dazzling smile flashes on the movie screen, and you say, ‘How lovely…waht’s her secret?. The answer is, as many Hollywood stars will quickly tell you, Calox. Calox Tooth Powder contains not 1 or 2, but 5 cleansing agents – especially designed to attack ugly film and surface stain. Yet, Calox polishes safely. To prove this, simply pour a little Calox on a buffer and rub your finger-nails hard. Look at their high polish…proof that Calox CLEANS without harming the softest tooth enamel. Brush with Calox for 30 DAYS! Bring out the natural lustre of your teeth to get that ‘Hollywood Sparkle’!”. In case you are wondering just who the star was, it was Anna Neagle.
Source: October 28, 1940 Life magazine.
