Description
Black and white 9 1/2″ x 13 1/2″ ad that discusses the length of time that Bulova spends building each watch. There is a picture of a group of women, each holding a baby, standing together on a sidewalk holding up their arm that has their Bulova watch on it. The headline asks “What else takes 9 months (and begins with B)?” and the text urges you to ask your jeweler to verify the time spent in careful construction. the jewelers know that, with the more than 100 tiny parts these watches have, that much time is necessary. The prices on the Bulova watches available ranged from $25.00 to $2500.
Source: September 18, 1964 Life magazine.
