Description
Buick – Full color 10″ x 13″ ad shows a red Buick convertible parked on a raft and being poled across a river in a very “Tom Sawyer” type-scene. There is a boy standing on the back fishing and another one sitting right behind the front door fishing and talking to his mother who is sitting in the front seat. The father, well, he is standing at the rear of the raft poling it along. The headline under the picture says “Look what’s happened to route 66”. This ad is mostly for Control Arm Suspension which, if you drove a Buick after driving another car, you would be sold on a Buick.
Source: April 14, 1961 Life magazine.
